EU digital product passport
Traceability and transparency are in focus as the EU moves towards a more circular economy. Grafokett helps companies meet the legal requirements for this – or take the lead now for a more sustainable future.
One of the EU’s most ambitious sustainability initiatives is the Digital Product Passport. It is a key component of the EU’s circular economy strategy and aims to promote sustainability, reduce waste and increase transparency in how products are made, used and recycled.
The digital product passport is much more than just a technological solution – it represents a shift in the way we look at the life cycle of products. In this article, we explain what the product passport is, why it is needed and how it will work.
What is the Digital Product Passport?
The Digital Product Passport is a database or platform that is linked to each product via a QR code or other type of digital label. By scanning the code, consumers, retailers, recyclers and regulators can access important information about the product, such as:
The purpose of the product passport is to enable traceability and accountability from manufacturing to end-of-life. It makes it easier to repair products and recycle materials efficiently, while helping consumers make more informed choices.
Why are digital product passports needed?
In the linear economy, products are produced, used and discarded – a process that leads to huge amounts of waste and resource loss. According to the EU, it is estimated that only 12% of materials in today’s industrial processes are reused. This inefficiency is not only bad for the environment, but also for the economy.
A digital product passport addresses several of these issues:
- Reduced environmental impact: Facilitating recycling and reuse reduces the need for new raw materials.
- Promoting innovation: companies are encouraged to design products that are easier to repair and recycle.
- Transparency for consumers: Consumers are better able to make informed choices, which can drive demand for sustainable products.
- Efficient recycling: Providing recyclers with access to information on the composition of products makes it easier to recycle materials.
How do digital product passports work?
The Digital Product Passport is basically a database that can be integrated with product labeling. Here is an overview of how it works:
- Manufacturing: When a product is created, a unique QR code or RFID tag is generated. This code is linked to a database where information about the product is stored.
- Use: Consumers can scan the code to get information on how to maintain, repair or recycle the product.
- Recycling: When the product reaches the end of its life cycle, recyclers can use the information to dismantle and recycle materials efficiently.
The EU has developed specific rules on what should be included in the product passport, and these rules may vary depending on the product category. The first products to be covered are electronics, textiles and construction materials, but in time the product passport could become standard for most goods
Phased in – starting in 2025
The implementation of the product passport is a phased approach. The Sustainable Product Regulation, which provides the legal basis for the initiative, entered into force in 2022. The aim is to start using the product passport for selected product groups from 2025, with a wider roll-out over the following decade.
Businesses should start preparing now to meet the new requirements, not least in terms of product data collection and management.
Help shape the solution for digital product passports
Do you want to be part of shaping the future solution for the EU’s Digital Product Passport (DPP)?
We at Grafokett are looking for five forward-thinking companies who want to partner with us to create the ultimate service to manage DPP. Are you responsible for preparing your company for the upcoming legal requirements? Then we want to get in touch with you!
This is how the collaboration works:
- Only five spots: An exclusive collaboration where together we explore and develop solutions that meet the new requirements in an efficient and sustainable way.
- Digital workshops: We meet digitally to identify your challenges, needs and goals.
- Tailor-made development: Together we design a solution that fits both your business and the new EU requirements.
What do you get as a partner?
- Free access to the beta version: You get (if you want) to test drive our solution in beta – absolutely free.
- Lifetime discount: After launch, we offer 50% discount on the service – forever.
Through this collaboration, you gain direct influence over the development of our service while ensuring a smooth transition to the EU’s new circular economy standards.
👉 Are you interested? Contact us today – places are limited!
Be part of shaping the future solution for digital product passports
The future of sustainable products
The digital product passport is only one part of the EU’s larger strategy for a circular economy. Once the product passport is in place, it can lead to a series of positive changes, not only for the environment but also for consumers and companies.
By combining technological innovations with political initiatives such as the product pass, we can take big steps towards a more sustainable future. It is now up to businesses, consumers and authorities to take advantage of the opportunities this new era brings.
Summary
The EU’s digital product passport is an important step towards a more sustainable and circular economy. By providing access to detailed product information, it can change the way products are designed, manufactured, used and recycled. With the help of digital solutions, companies can simplify the implementation of the product portfolio and contribute to a greener future. The product passport is not only a technical solution but also a signal of a long-term ambition to create an economy where resources are used more wisely and sustainability is at the center.
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