Invisible barcodes – how does it work?
Protect your brand and secure the product.
Implementation of Digimarc as a complement traditional barcodes is not as easy as it sounds, you need to involve an expert before you design the packaging. The technique needs to be implemented in the digital artwork.
The Artwork is the Barcode
Digimarc makes precise adjustments to the intensity of colors in the package artwork to make a unique machine-readable identifier. The artwork is the barcode, easily scanned, and providing designers with more space on the product to promote the brand.
Supporting the Standards
The global barcode standard organization, GS1, created the UPC and today maintains the identity for products and materials. GS1 US and GS1 Germany have now adopted Digimarc Barcode technology.
A Common Framework
Along with giving shoppers access to brand-generated content via their mobile devices, Digimarc Barcode allows store associates to get up-to-date inventory information and communicate accurately and quickly to shoppers the availability of a particular product.
Pioneers in a Dynamic, Ever-Changing World
We are a global, values-based organization that believes our employees’ talents, resources and products can help promote a better future, both locally and across the world. We are curious and courageous, and believe we can address challenging issues, such as the traceability and transparency of products across supply chains or the impact of plastic packaging on the environment. We believe the talent of every employee can make a difference.
Trust Grafokett when the industry demands it
We know what questions to ask, in order to find the right equipment, regardless of purpose. Depending on the answers, we usually also have a couple of follow-up questions. But the important take away, is that Grafokett will help you find the product that suits your needs. For example, if you are unsure of which printer resolution to choose, in order to print the labels you want to create, we will help you by printing samples. Then, when you can see the result, we believe that the decision will be easier to make.
We will help you to read the Digimarc barcodes
Watch the video to see how easy it is to read a Digimarc barcode in reality. No more looking to find the barcode somewhere on the product.